Enterprise Services
Overview
This programme looks at opportunities for telecoms operators, and the vendors that support them, to sell solutions to large businesses and public sector organisations (with 250 or more employees). It explores the potential for operators to sell services beyond their traditional portfolio, including security, cloud, edge, UCaaS and 5G-enabled services. It also assesses how technology advances and new working practices are affecting business connectivity services.
Themes
- Operator strategies for growth. Exploring the effectiveness of different approaches to portfolio, partnerships, organisational structure and go-to-market strategies in their goal to grow enterprise revenue.
- Differentiating fixed connectivity. Assessing options for operators to differentiate from one another and from new entrants.
- Vertical propositions. Considering how operators can develop propositions that address the needs of major verticals.
Questions answered
- How should operators approach the enterprise market to drive revenue growth?
- How are technology advances and new working practices affecting how businesses buy and consume connectivity and adjacent IT services?
- What options do operators have for differentiating their connectivity and IT services for the enterprise market?
- How and when should operators partner with other players such as hyperscalers, IT specialists and systems integrators?
- What are the most important new opportunities for operators in terms of new services and market segments?
This report is based on data in Analysys Mason’s business revenue tracker and identifies the key business revenue trends from 56 operators.
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