Satellite-based Earth observation: government and military strategies

This report provides strategic guidance about addressing the government and military demand for Earth observation (EO). It also describes how EO satellite operators and service providers can use a multi-pronged approach to market expansion, and outlines strategies for tailoring solutions to specific customer needs.

The report provides details of the EO market demand for data, value-added services (VASs), information products (IP) and big data. It also describes the various business models and partnerships that EO satellite operators and service providers can use to bolster their offerings and create differentiated products that address both immediate needs and future requirements. This can ensure long-term success for EO satellite operators and service providers.

Questions answered in this report

• What factors should EO service providers consider while building a geographical expansion strategy for the government and military market?
• How is the government and military EO market expanding across verticals and segments?
• What are security and compliance requirements that EO satellite operators and service providers need to consider while building products/services for government and military customers?
• What potential approaches can EO satellite operators and service providers adopt to navigate complex procurement processes and regulations to strengthen their market positioning and increase revenue?