Fibre in Europe and the USA: consumer survey

21 March 2022 | Research

Survey report | PPTX and PDF (10 slides); Excel | Fixed Broadband Services

"Fibre scores more highly than other fixed broadband technologies in terms of Net Promoter Score (NPS) and customer satisfaction, and is associated with lower churn."


This report uses the results of Analysys Mason’s consumer survey to assess the behaviour, preferences and plans of fixed broadband users in Europe and the USA.

Topics analysed

  • Increasing broadband take-up and speeds and how they are affecting customer experience
  • How fast fixed broadband speeds are affecting consumers' intention to churn from their fixed broadband providers
  • Fixed broadband bundling trends and opportunities for operators in this space
  • Pricing strategies in the context of fibre availability and competition

Survey data coverage

The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the broader online consumer population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • France
  • Germany
  • Ireland
  • Italy
  • Poland
  • Spain
  • Sweden
  • Turkey
  • UK
  • USA


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connected consumer services

Consumer survey

Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

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