Finland: consumer survey
16 December 2025 | Research and Insights
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services
"Finnish operators struggle to drive upgrades because consumers are satisfied with mid-tier broadband speeds and unlimited mobile data as the standard."
This report provides key findings from consumer survey data from Finland and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in Finland. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Finland
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Finland
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Authors
Erik Ottosson
Consultant
Vania Rolón
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