Fixed broadband price increases: consumer survey

This report uses the results of Analysys Mason’s annual consumer survey to analyse how customers in 18 countries respond to hypothetical broadband price increases. The survey was conducted in association with Dynata in July 2024.

This report uses survey data to explore the ability of operators to raise their fixed broadband prices. This will become necessary to maintain profitability as the fixed broadband market matures in most countries. 

Topics analysed

• Customer sensitivity to fixed broadband price increases and associated churn risk
• Factors affecting intention to churn following fixed broadband price increases
• Price elasticity of demand for broadband plans
• Impact of economic conditions on churn intention and price elasticity
• Comparison of fixed versus mobile price elasticity
• Effectiveness of different pricing strategies
• Service elements that attract respondents to new broadband plans