Adoption of fixed–mobile convergence bundles: consumer survey

Fixed–mobile convergence (FMC) is a strategic priority for all fixed–mobile operators: most are promoting bundles, monitoring adoption or preparing new launches. This report reveals how many customers are interested in taking both fixed and mobile services from the same service provider, based on Analysys Mason’s consumer survey.

The report covers 19 countries and over 60 operators worldwide.

Questions answered in this report

• What share of respondents take fixed and mobile services from the same operator?
• How does the share of fixed–mobile respondents vary by country and by operator?
• How does the share of fixed–mobile respondents vary by fixed access technology?
• How does the average number of SIM cards per respondent differ when comparing respondents that take fixed and mobile services from the same operator with respondents that buy them from different providers?

Survey data coverage

The survey was conducted in association with Dynata in July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in the surveyed countries. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

• Europe: Finland, France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
• North America: Canada and the USA
• Asia–Pacific: Australia, New Zealand and the Philippines
• The Middle East and Africa: Saudi Arabia, South Africa and the UAE