Fixed–mobile convergence customer spend: consumer survey

All fixed–mobile operators are increasingly interested in promoting fixed–mobile convergence (FMC) bundles to drive revenue growth. This report provides data and insights into the benefits of FMC bundle adoption, including its impact on overall customer spend, based on Analysys Mason’s annual consumer survey.

The report examines how the spending behaviour differs between customers who purchase fixed and mobile services from the same operator and those who buy them from different operators. It provides data on:

• average spend across fixed, mobile and pay-TV services
• adoption of premium plans
• take-up of paid-for add-ons for services such as video, music and cyber security.

Survey data coverage

The survey was conducted in association with Dynata in July and August 2025. The survey groups were chosen to be representative of the internet-using population in the surveyed countries. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents in each country (750 respondents in Saudi Arabia and the UAE).

Geographical coverage

• Asia–Pacific: Australia, New Zealand and the Philippines
• Europe: Finland, France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
• Middle East and Africa: Saudi Arabia, South Africa and the UAE
• North America (NA): Canada and the USA