Large business cloud-based business applications usage: 1Q 2025 business survey

Analysys Mason surveyed 305 large businesses (with 250–999 employees) in Germany, Singapore, the UK and the USA between December 2024 and January 2025 to assess their telecoms and IT usage patterns and buying behaviours.

This report focuses on findings from the questions that we asked large businesses about their cloud-based business applications. It also assesses buyer behaviour for these services and considers how responses vary by country and industry vertical. 

 Topics analysed

• Top IT spending priorities for large businesses
• Current and planned adoption of business applications
• Relative rates of adoption for different business applications by industry vertical
• Propensity to procure business applicationss together with communications services
• Channels used to supply business applications

Questions answered in this report

• How important are business applications to large businesses?
• By how much do these businesses plan to increase spend on business applications?
• Which business applications are most commonly being adopted in different industry verticals?
• Which business applications offer the best opportunity from which suppliers can increase sales?
• How large is the role of telecoms operators in the supply of business applications? 

Geographical coverage

• Germany
• Singapore
• UK
• USA