Large business fixed data connectivity and SD-WAN usage: 1Q 2025 business survey

Analysys Mason surveyed 305 large businesses (250–999 employees) in Germany, Singapore, the UK and the USA between December 2024 and January 2025 to assess their telecoms and IT usage patterns and buying behaviours.

This report focuses on our findings from the questions that we asked large businesses about their fixed data connectivity and SD-WAN usage. It also assesses buyer behaviour for these services and considers and how responses vary by country and industry vertical. 

Topics analysed

• Use of fixed data services across a business, including back-up connectivity
• Propensity to use consumer-grade connectivity products
• Customer satisfaction with incumbent operators and other fixed data connectivity providers
• Adoption of SD-WAN across businesses and business locations
• Adoption of secure access security edge (SASE) (integrated SD-WAN and cloud security)

Questions answered in this report

• How many – and what type of – fixed data connections are large businesses using?
• To what extent do large businesses make use of  consumer-grade fixed data services?  
• How does customer satisfaction for the provision of fixed data services by incumbent operators compare with customer satisfaction for other types of service providers?
• How widespread is the use of SD-WAN across multiple business locations?
• How widely has SASE been adopted?

Geographical coverage

• Germany
• Singapore
• UK
• USA