Large business mobile services usage: 1Q 2025 business survey

Analysys Mason surveyed 305 large businesses (with 250–999 employees) in Germany, Singapore, the UK and the USA between December 2024 and January 2025 to assess their telecoms and IT usage patterns and buying behaviours.

This report focuses on findings from the questions that we asked large businesses about their mobile services. It also assesses buyer behaviour for these services and considers how responses vary by country and industry vertical. 

Topics analysed

• Use of mobiles by employees for business purposes
• Use of consumer mobile services alongside business mobile contracts
• Supplier choice
• Interest in, and adoption of, mobile security services
• Interest in, and adoption of, IoT solutions by vertical

Questions answered in this report

• How many employees are using mobiles for business purposes?
• What is the role of personal mobiles and consumer contracts to support business use of mobiles?
• Do businesses buy directly from mobile network operators or is there a significant role in the business market for mobile virtual network operators (MVNOs) and resellers?
• How many businesses buy mobile security services or would be interested in doing do in future?
• How many businesses buy IoT solutions or would be interested in doing do in future?

Geographical coverage

• Germany
• Singapore
• UK
• USA