Building the operator business case for GenAI adoption

26 March 2024 | Research

Caroline Chappell | Adaora Okeleke

Strategy report | PPTX and PDF (14 slides) | Data, AI and Development Platforms

"Operators can learn valuable lessons from the early adopters of GenAI, which can guide their organisations along the GenAI organisational and technical maturity curve."


Operators are under pressure to adopt generative AI (GenAI) to take advantage of its expected business benefits, but the many challenges and risks associated with the technology are slowing the rate of adoption. Operators can learn from early GenAI adopters to understand their own levels of GenAI readiness and to guide their GenAI strategies.

This report provides an early snapshot of operator thinking and best practices around GenAI use cases, the organisational changes that are needed to support the technology and the technical factors that influence its adoption. 

Key questions answered in this report

  • What are the key GenAI use cases that early adopters are targeting?
  • What are the top drivers for GenAI adoption at this stage of market development?
  • What are the organisational barriers that are slowing the rate of operator GenAI adoption?
  • How can operators ensure that GenAI deployments are co-ordinated across their organisation?
  • What technical considerations influence the pace of GenAI adoption?


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