Pay-TV and streaming video satisfaction: consumer survey

This report provides data and insights on streaming video and pay-TV users, including which services they subscribe to and their satisfaction with these services.

Topics analysed

• How does customer satisfaction (NPS) for streaming video services compare to traditional pay‑TV services across different countries in 2025?
• How large is the NPS gap between pay‑TV and streaming video, and how consistently does it appear across markets?
• To what extent has streaming video adoption stabilised, and where is growth now coming from?
• How widespread is service stacking, and how many paid streaming services do households typically take in each market?

Survey data coverage

The survey was conducted in association with Dynata in July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in the surveyed countries. We set quotas on age, gender and geographical spread to that effect. The report covers 19 countries and is based on Analysys Mason’s annual consumer survey. There were at least 1000 respondents per country (750 respondents for Saudi Arabia and the UAE). 

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): the Philippines
• The Middle East and North Africa (MENA): Saudi Arabia and the UAE
• Sub-Saharan Africa (SSA): South Africa