Retail store visits: consumer survey
20 February 2026 | Research and Insights
Survey report | PPTX and PDF (16 slides); Excel | Mobile Services
"Retail stores remain an essential and valuable asset for operators for multiple reasons, even though they are costly to operate."
Operators maintain a wide retail store footprint, which is costly to operate. This report examines why retail stores remain important for operators’ customers despite the growing availability of digital channels.
The report analyses how customers use the retail stores of their fixed and/or mobile service providers. It provides data and insights on:
- how frequently customers visit retail stores
- the main reasons for visiting a store
- how satisfaction and spend on fixed and mobile services vary depending on store‑visit frequency.
USD1649
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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