Starlink feasibility: business model and ROI analysis

01 April 2023 | Research

Vivek Prasad


This report examines the health of Starlink’s business and assesses the sustainability of its business model.

Starlink’s rapid pace of satellite launches, and broadband subscriber acquisition has caused disruption in the Satellite Communications industry. As a result, it’s essential for industry stakeholders to understand the factors that affect Starlink’s value proposition and assess the sustainability of its business model.

Leveraging NSR’s extensive expertise across various Satcom applications, including manufacturing and launch, as well as ground segment operations, our report scrutinizes Starlink’s current and future priorities. We have forecasted multiple cost and revenue scenarios to provide a comprehensive analysis of Starlink’s business model and its potential for success in the future.

Starlink Feasibility: Business Model and ROI Analysis delves deep into the factors that affect Starlink’s value proposition, including the impact of its low Earth orbit (LEO) satellite constellation on the industry and the end-users. Our analysis examines the potential market share that Starlink could capture and the growth potential of its broadband subscriber base.

Our report also provides insights into the factors that contribute to Starlink’s business model’s sustainability, including cost management strategies, revenue generation opportunities, and its ability to withstand potential industry headwinds.

Key questions aranswered in this report

  • What is the total cost to build the Starlink constellation for different Constellation Sizes?
  • What will be the total revenue capture by Starlink, under different market scenarios?
  • How will Starlink progress across different target markets in the coming years?
  • Will the Starlink business model be sustainable and profitable?

Who should purchase this report

Starlink is a major player impacting the overall connectivity market. Industry stakeholders should read the report to understand Starlink’s future plan, revenue and sustainability for different cases or scenarios. Below are the key takeaways for different players in the value chain.

  • Investors – to understand the revenue opportunities, Costs, Profits, IRR, Cash Flow, etc.
  • Service Providers and Equipment Manufacturers – whether the Starlink business model is sustainable or not? Also, to understand the competitive impact.
  • Satellite Operators & Space Agencies – Starlink future launch and revenue projections, costs to build the constellation.
  • Telcos and MNOs – to assess market targets, revenue potential and opportunities & threats posed by Starlink.


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Vivek Prasad

Senior Analyst, expert in space and satellite