Satellite-enabled basic emergency and location sharing in cars: consumer survey

Satellite connectivity is emerging as a critical layer for extending safety and resilience beyond terrestrial networks as vehicles evolve into software-defined, always-connected platforms. This report examines consumer demand for satellite-enabled connected car services and analyses the commercial challenges of translating high interest into sustainable revenue.

Questions answered in this report

• Is there meaningful consumer interest in satellite-enabled connected car safety services?
• What are the trends associated with willingness to pay, and what are the factors influencing the willingness to pay?
• Which consumer groups are showing interest and are most likely to pay for satellite-enabled connected car services?
• Which commercial models are best suited to unlock the connected cars opportunity?

Survey data coverage

The survey was conducted in association with Dynata in July 2025. The survey groups were chosen to be representative of the mobile-using population in selected countries around the world. We set quotas on age, gender and income. There were at least 1000 respondents per country (except in Saudi Arabia and the UAE, where there were 750 respondents).

Geographical coverage

• Western Europe (WE): Finland, France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Philippines
• Middle East and North Africa (MENA): Saudi Arabia and the UAE
• Sub-Saharan Africa (SSA): South Africa