Small and medium-sized enterprise cloud-based business applications usage: 1Q 2025 business survey

Analysys Mason surveyed 910 small and medium-sized enterprises (SMEs) in Germany, Singapore, the UK and the USA between December 2024 and January 2025 to assess their telecoms and IT usage patterns and buying behaviours.

This report focuses on findings from the questions asked about business application services. It also assesses buyer behaviour for these services and considers how responses vary by country and industry vertical.

Topics analysed

• Top IT spending priorities for SMEs
• Current and planned adoption of business applications
• Propensity to procure business applications together with communications services
• Channels used to supply business applications

Questions answered in this report

• How important are business applications to SMEs?
• By how much do SMEs plan to increase their spend on business applications?
• Which business applications offer the best opportunity for suppliers to sell more of?
• How large is the role of telecoms operators in the supply of business applications?

Geographical coverage

• Germany
• Singapore
• UK
• USA