Small and medium-sized enterprise fixed data connectivity usage: 1Q 2025 business survey

14 May 2025 | Research and Insights

Survey report | PPTX and PDF (6 slides) | SME Services

"Among the SMEs that we surveyed, the aggregate Net Promoter Score of incumbent operators was 2 points lower than that of other providers for fixed data connectivity services."

Analysys Mason surveyed 910 small and medium-sized enterprises (SMEs) (businesses with 1–249 employees) in Germany, Singapore, the UK and the USA in 1Q 2025 to assess their telecoms and IT usage patterns and buying behaviours.

This report focuses on findings from the questions that we asked SMEs about their fixed data connectivity and SD-WAN usage. It considers how the adoption of these services varies by factors including size of business, country and industry vertical. It also assesses buyer behaviour for these services.

Topics analysed

Use of fixed data services across a business, including back-up connectivity
Propensity to use consumer-grade connectivity products
Adoption of SD-WAN across businesses and business locations
Customer satisfaction with incumbents and other fixed data connectivity providers

Questions answered in this report

How many, and what type of, fixed data connections are SMEs using?
To what extent do SMEs make use of consumer-grade fixed data services?
How widespread is the use of SD-WAN by SMEs?
How does customer satisfaction for the provision of fixed data services by incumbent operators compare with customer satisfaction for other types of service providers?

Geographical coverage