Unlocking new markets with sustainable products and services: opportunities for vendors, operators and cloud providers

The addressable market for sustainability-focused products and services is expected to exceed USD450 billion worldwide by 2035. However, this market is fragmented, and competition is already fierce, with solution providers from multiple industry verticals targeting new sustainability revenue.

This report identifies the commercial opportunities that exist for companies in the digital infrastructure ecosystem, such as operators, towercos, vendors, cloud providers and software companies. It looks at the sustainability challenges faced by businesses in different industry verticals, and how they are attempting to tackle these challenges. It identifies the types of digital solutions that can help businesses to meet their sustainability goals, and the digital infrastructure companies that have already launched solutions to assist them. It concludes with long-term estimates of the potential value of this market. 

This reports is supported by data in our Sustainability-focused products and services tracker.

Questions answered in this report

• What are the current emission profiles of important industry verticals?
• What are the current and future sustainability priorities across these industries? How can these priorities can be addressed with digital products and services?
• In which verticals do companies in the digital infrastructure ecosystem have commercial opportunities to monetise sustainability-enabled solutions?
• Which are the main vendors, operators and cloud providers in the market, and what sustainability-focused solutions are they offering?
• How large is the market opportunity?

Who should read this report

• Strategy, product marketing and marketing executives at vendors, operators and cloud providers, who need to understand the nature and extent of the market opportunity.
• Executives responsible for delivering environmental improvements, who must understand how digital solutions are evolving and how this technology can help them to achieve the sustainability goals of their businesses.
• Investors that seek to understand how sustainability-focused products and services could deliver new revenue.
• Specialist sustainability solution providers that want to understand how multinational businesses are targeting their markets.