Sweden: consumer survey
10 November 2025 | Research and Insights
Erik Ottosson | Sophie Klingspor | Vania Rolón
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services
"Swedish operators face the challenge of converting satisfied mid-tier users into higher-value, high-speed broadband customers."
This report provides key findings from consumer survey data from Sweden and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata between July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in Sweden. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Sweden
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of pay-TV operators and streaming video services in Sweden
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