Third-party communication platform business messaging models: case studies and analysis
Operators' SMS application-to-person (A2P) revenue is under threat from third-party communication platform providers. Understanding the business messaging models of these providers can help operators to improve their ability to compete for A2P revenue.
Key questions answered in this report
- What are the business to consumer messaging strategies used by third-party communication platforms?
- What are the unique selling points of these communication platforms?
- How can operators seek to compete with these platforms in A2P messaging?
Case studies included
- Facebook Messenger
- KakaoTalk
- LINE
- Viber
Downloads
Sample pages (PDF)Author
Ben Taylor
AnalystRelated items
Tracker
Communications service provider network API exposure platform and use case tracker 1H 2024
Podcast
Revenue growth: strategies adopted by successful operators
Article
Operators cannot rely on price rises to boost revenue in 2024 but digital services could help