Customer data platforms: how CSPs can improve omnichannel engagement strategies
"Customer data platforms can centralise customer data and help CSPs to deliver a personalised and seamless customer experience."
Customers are expecting a highly personalised, consistent and seamless experience across all digital channels when interacting with their communications service providers (CSPs). However, CSPs are struggling to provide this.
Information included in this report
- How customer data platforms can help CSPs to break down silos and improve analytics
- How customer data platforms can provide contextual data to improve interactions
- How using AI can help CSPs to drive engagement with digital self-service channels
Related items
17 April 2025
Research
Tracker
Customer engagement vendor product tracker 2025
14 February 2025
Research
Article
AI and ML are transforming customer satisfaction by enabling the use of CEIs
18 December 2024
Research
Article
Vendors must adopt GenAI solutions quickly to maintain a competitive edge in the telecoms market