Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises
"Operators can expand their mobile offerings beyond just communications using value-added services to create differentiation and attract SME customers."
Mobile operators face two difficult challenges: distinguishing themselves from their competitors and differentiating their business plans from their consumer plans. Creating value propositions that serve micro, small and medium-sized enterprises' (SMEs') unmet needs will enable operators to capture a growing share of SME spend. IT services and support bundles can help these propositions to resonate with SMEs.
This report provides:
- an analysis of SMEs’ mobile services needs
- information about bundle preferences by business size and vertical
- insights that operators' business units can use to help them to differentiate their mobile business offerings from their competitors' and from their own consumer offers
- case studies of five leading telecoms operators’ mobile business offerings and differentiation strategies.
The operators included in the case studies in this report are BT/EE, KPN, Telefónica, Verizon and Vodafone.
Read more in our associated article here.
USD1499
Log in to check if this content is included in your content subscription.
Related items
Video
Operators’ approaches to cyber security for small and medium-sized enterprises
Article
Gammaverse 2025: a new partner programme and a focus on indirect channels position Gamma well
Forecast report
Brazil: telecoms operator business and IT services forecast 2025–2030