Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises

Mobile operators face two difficult challenges: distinguishing themselves from their competitors and differentiating their business plans from their consumer plans. Creating value propositions that serve micro, small and medium-sized enterprises' (SMEs') unmet needs will enable operators to capture a growing share of SME spend. IT services and support bundles can help these propositions to resonate with SMEs.

This report provides:

• an analysis of SMEs’ mobile services needs
• information about bundle preferences by business size and vertical
• insights that operators' business units can use to help them to differentiate their mobile business offerings from their competitors' and from their own consumer offers
• case studies of five leading telecoms operators’ mobile business offerings and differentiation strategies.

The operators included in the case studies in this report are BT/EE, KPN, Telefónica, Verizon and Vodafone.

Read more in our associated article here.