The generative AI opportunity for telecoms application vendors

01 December 2023 | Research

Adaora Okeleke

Strategy report | PPTX and PDF (7 slides) | Data, AI and Development Platforms

"Telecoms application vendors that do not use generative AI, either as a component within their solutions or as a standalone solution, risk negative brand perception and the reduced competitiveness of their offerings."


The generative AI (GenAI) market is complex, and telecoms application vendors are assessing how they can combine GenAI with their telecoms expertise to deliver new value to customers.

This report explains how telecoms application vendors can take advantage of opportunities at different levels of the emerging GenAI value chain.

Information included in this report

  • A summary of the challenges that telecoms application vendors are facing today in the GenAI space and a discussion of the role(s) that they can play in this market
  • Insights about the strategies that telecoms application vendors can adopt to capture revenue opportunities using GenAI and how these strategies can deliver further value to customers
  • Recommendations for telecoms application vendors on how they can maximise the revenue opportunities presented by GenAI


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