MVNOs: adapting to emerging trends
"Key trends, such as convergence, app-centric smartphone engagement and IoT/M2M will drive largely unrelated but interesting developments in the MVNO markets."
Traditional mobile virtual network operators (MVNOs), such as those with strategies based on discounts, will continue to occupy the pricing and positioning gaps that mobile network operators (MNOs) do not address, while other MVNOs will evolve and adapt to more-specific market opportunities and challenges, such as the rise of fixed–mobile convergence (FMC), high levels of consumer engagement with mobile apps, and growing interest in IoT/M2M.
This report provides:
- a brief examination of three trends (fixed–mobile convergence (FMC), app-centric smartphone engagement and IoT/M2M) and their implications for MVNOs
- challenges and opportunities for MVNOs around these trends
- case studies and examples related to each
- brief recommendations.
Authors
