SaaS models in telecoms monetisation functions: a unique adoption trajectory
19 March 2021 | Research
Strategy report | PPTX and PDF (6 slides) | Monetisation Platforms
Software-as-a-service (SaaS) is considered to be the delivery model of the future and has been widely adopted in industries such as retail and enterprise. A growing number of communications service providers (CSPs) are evaluating and deploying monetisation functions using a SaaS model, but the adoption of such models has been limited compared to that in other BSS segments such as customer experience. This is due to concerns related to performance and disruption.
This report provides:
- an overview of the adoption of SaaS models in the telecoms monetisation platforms segment
- insight into which segments within the monetisation platforms sector will drive adoption
- a discussion of how the SaaS adoption curve for monetisation function differs from that for other BSS functions
- a discussion of the key characteristics to consider when selecting a SaaS-based monetisation platform.