Strategies for marketing products and services to small offices/home offices (SOHOs): recommendations for operators
Small office/home office (SOHO) customers typically buy connectivity and IT solutions via consumer channels, and as a result, operators struggle to reach these customers with their business propositions. Operators can increase revenue from SOHOs by better understanding their needs and decision-making processes, and by addressing the challenges of servicing these customers.
Information included in this report
- Analysis of the opportunities for telecoms operators to sell connectivity services and IT solutions to the small office/home office (SOHO) segment
- An assessment of the unique decision-making, customer perception issues and business needs for this segment
- Strategies and recommendations that telecoms operators can use to increase revenue from the SOHO segment
USD1499
Log in to check if this content is included in your content subscription.
Related items
Tracker
SD-WAN and SASE vendor tracker 1H 2025
Case studies report
Operators’ digital channel strategies for SMEs: five operator case studies
Article
B2B revenue growth fell for most operators in 1H 2025, though some players saw an increase of more than 5%