Strategies for marketing products and services to small offices/home offices (SOHOs): recommendations for operators
"Operators want to maximise revenue from the SOHO segment but need to balance their investment in this space with the opportunity to increase revenue."
Small office/home office (SOHO) customers typically buy connectivity and IT solutions via consumer channels, and as a result, operators struggle to reach these customers with their business propositions. Operators can increase revenue from SOHOs by better understanding their needs and decision-making processes, and by addressing the challenges of servicing these customers.
Information included in this report
- Analysis of the opportunities for telecoms operators to sell connectivity services and IT solutions to the small office/home office (SOHO) segment
- An assessment of the unique decision-making, customer perception issues and business needs for this segment
- Strategies and recommendations that telecoms operators can use to increase revenue from the SOHO segment
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