Cloud-based voice and unified communications: operator strategies for SMEs
07 October 2021 | Research
Strategy report | PPTX and PDF (10 pages) | SME Services
"Operators may miss out on growth in the unified communications market as SMEs increasingly adopt cloud-based solutions and services beyond voice."
Small and medium-sized enterprises' (SMEs') adoption of cloud-based voice and unified communications (UC) services has accelerated as a result of the COVID-19 pandemic. Operators play a major role in this market, but face competition from over-the-top service providers and local cloud voice specialists.
This report provides:
- an analysis of the opportunities for operators to enhance their cloud-based voice and UC portfolios to address the needs of SMEs
- information and insights about business demand and the competitive landscape
- an overview of operators' strategies for increasing customer value and providing effective differentiation.
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Author
Catherine Hammond
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