AI solutions for SMEs: strategies for telecoms operators
24 October 2025 | Research
Strategy report | PPTX and PDF (11 slides) | SME Services
"AI tools with close links to telecoms services may offer the best prospects for differentiation against other players, at least in the short term."
Operators have an opportunity to grow revenue by meeting small and medium-sized enterprises' (SMEs') demand for AI solutions. However, the market is increasingly crowded, leading to confusion for SMEs and competition for operators.
This report provides:
- a discussion of the opportunity for operators to address SMEs' demand for AI services
- recommendations for how operators should position AI solutions to support their broader SME strategy
- recommendations for how operators can differentiate their AI solutions for SMEs
- details of five AI solutions (from Deutsche Telekom, Orange Business, Verizon and Vodafone) that operators are either currently offering or plan to offer to their SME customers.
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Author
Catherine Hammond
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