Operator strategies for the connected home

05 February 2024 | Research

Martin Scott | Oliver Bruff

Video | MP4; PPTX (18 slides) | Fixed Broadband Services

FTTP is becoming mainstream, and differentiation based on price or download speed is becoming increasingly difficult. Operators need to find new ways of upselling customers and growing their revenue. 

This presentation examines the variety of approaches that operators have taken add value to their connectivity offerings with connected home services.

Key questions answered in this report

  • How should operators market their improved home Wi-Fi services to customers?
  • How should operators price their home Wi-Fi services and the associated customer premise equipment?
  • How can operators benefit from expanding consumer IoT ecosystems?

Please see our associated reports Opportunities for fixed broadband operators in the connected home and Connected home strategies: six operator case studies