Mobile Services

This programme examines core mobile service strategies from monetising mobile data to consumer use cases for 5G.

It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction.

It is driven by a wealth of primary research, which informs evidence-driven insights. Our strategic guidance is backed by evidence and expertise in each region.

Global coverage pulls best practice from around the world.


  • Understanding the drivers of mobile customer experience.
  • The consumer case for 5G.
  • Best practice for monetising mobile data and value-added services (VASs).
  • Analysis of real-world smartphone usage behaviour.

Lead analyst

Research Director, Consumer Services +44 20 7395 9000