The Mobile Services research programme examines core mobile service strategies from monetising mobile data to consumer use cases for 5G. It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction.
The data set includes satisfaction metrics for over sixty mobile operators worldwide. Identification of best practice from around the world with a range of case study reports.
- Tracking the go-to-market strategies for and adoption of 5G; assessing the main consumer mobile 5G use cases such as mobile gaming.
- Understanding the drivers of mobile customer experience and assessing the impact of digital experience initiatives.
- Best practice for monetising mobile data and value-added services (VASs).
Operators in MEA should enhance the self-care app experience to drive customer satisfaction KPIs
Infrastructure sharing could help operators in Egypt to improve network performance
Mobile services quarterly metrics 4Q 2020