SME Services

Overview

This programme examines the opportunities for telecoms operators, and the vendors that support them, to sell solutions to small and medium-sized enterprises (SMEs) (with fewer than 250 employees). It explores the options for operators to sell additional IT services to SMEs alongside business connectivity. It examines how operators’ SME business units can differentiate their offerings from those of other network providers and third parties, as well as their own residential/consumer business units.

Themes

• Digital channel strategies. Considering how operators can balance their channels for the SME market to limit costs while also responding to customer demands for support and managed services.
• IT services for SMEs. Exploring strategies for bundling and differentiating operators’ IT services portfolios for SMEs.
• Digital marketing. Assessing strategies for offering different digital marketing solutions.

Questions answered

• What are the best opportunities for operators to increase revenue from the SME segment?
• How can operators make the best use of digital channels, channel partners and their business sales teams? 
• How should operators address the opportunity to upsell IT services such as security, cloud services and business applications to SMEs?
• How are operators’ SME IT portfolios structured, and which go-to-market strategies are they using?
• What strategies are operators using to sell digital marketing strategies and how are they using new AI solutions to bolster their offerings?