The Digital Services research programme helps operators to understand the opportunities and challenges of offering a broader range of digital services, such as mobile financial services, digital advertising, identity management, healthcare and commerce enablement as well as new opportunities that are emerging with technologies such as VR and AR. The programme focuses on revenue growth strategies outside of core telecoms services and media/entertainment.
- Global and regional market sizing of key digital service areas (mobile financial services, digital advertising, m-commerce and identity management).
- Strategy reports and comments on the opportunity and strategies for operators in each sector (for example, the opportunity for telecoms operators in healthcare).
- Identification of best practices from peers and tech giants such as Apple, Google or Tencent.
Consumers care about the environment and operators’ sustainability initiatives should reflect these concerns
SK Telecom aims to use the T Universe subscription service to increase its share of consumer spending
There is a clear divergence in operators’ digital services strategies in different regions