Various pay-TV operators are now embracing OTT services as an extension of their multi-screen services. This Comment highlights how various connected devices can be used by operators both to target more consumers while reducing the cost of service delivery to their own subscribers.
Martin leads Analysys Mason’s Fixed Broadband research programme. His primary areas of specialisation include fixed broadband retail pricing and bundling, and customer satisfaction and consumer-facing marketing strategy. Martin also specialises in statistics, surveys and the analysis of primary research, and he co-ordinates Analysys Mason’s Connected Consumer series. He has produced research for Analysys Mason on different aspects of broadband (next-generation) access, consumer demand for present and next-generation services, and the business case for value-added services, such as videotelephony and three-screen advertising. Martin has a Master’s degree in Mathematics from Oxford University.
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