Martin Scott

Martin co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Video Strategies research programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey and Consumer smartphone usage series of research. His primary areas of specialisation include telco TV strategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.

Martin has advised a range of major service providers, vendors, investment firms and consultancies on different aspects of TV strategy, convergence, access, service and pricing, consumer demand for present and next-generation services, and the business case for VAS, such as consumer cloud services, music subscription services, and multi-screen advertising. Martin worked in the British civil service before joining Analysys Mason. He has a Master's degree in Mathematics from Oxford University.

Content by this author

The Connected Consumer Survey 2015 23 December 2014 Survey report USD 7999.00

The Connected Consumer Survey 2013 20 March 2013 Survey report USD 7999.00