As AI upends software development, Analysys Mason helps vendors and their investors to build value-creation strategies that support sustainable growth.
AI is the biggest disruption to software in a generation. It is adding further pressure to an intensely competitive market, where buyer expectations are constantly evolving, and the route into new segments, adjacent markets and geographies is becoming harder to find. To capitalise on the AI opportunity, vendors and investors must understand what it means for their business models and product development priorities.
Analysys Mason combines software expertise with deep knowledge of the vertical markets that software serves, from telecoms to fintech. We help scale-ups and enterprise software companies define product and go-to-market strategy, and we help investors identify the targets most likely to grow in value. Our advice draws on data from more than 300 transactions.
Christian Fischer Partner, expert in B2B strategy and value creationGeneralist consultancies spread their focus across sectors. We are specialists; B2B software vendors and investors come to us for a clear read of the market and a strategy built around their goals.
Ludwig Preller Managing Partner, Co-Head of Transaction PracticeCredible B2B software advice is impossible without deep market knowledge. Our experience is built on hundreds of transactions, enabling us to assess product-market fit and identify the best path to profitable growth.
Simon Fischer Managing Partner, Co-lead GermanyAI is reshaping where software companies create and capture value. We help leadership teams translate that disruption into clear product priorities, sharper go-to-market choices and practical strategies for sustainable growth.
Explore our services
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Commercial due diligence
We empower investors with rigorous commercial due diligence to validate B2B software transactions. By pressure-testing business plans, market dynamics and revenue quality, we uncover hidden risks and confirm sustainable growth potential.
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AI impact, readiness and strategy
Software is heavily affected by AI. We help software companies take the necessary actions required to identify AI-related risks and opportunities, and navigate change. We assess maturity, identify capability gaps and define practical strategies to ensure AI initiatives can be scaled effectively long term.
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Growth strategy
We help B2B software vendors identify new revenue streams, optimise pricing and expand into adjacent markets. Our data-driven approach assesses the total addressable market, competitive dynamics and product-market fit to deliver actionable, sustainable growth plans.
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Go to market
We help software businesses optimise their commercial engine by aligning sales, marketing and channel strategies. By refining value propositions and targeting ideal customer profiles, we accelerate customer acquisition and maximise sales efficiency for our clients.
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Buy-and-build excellence
We guide investors and operators through strategic M&A, offering rigorous commercial and technical due diligence. Our post-merger integration services ensure seamless synergy realisation, driving portfolio value and accelerating inorganic B2B software growth.
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Retention and customer experience strategy
We transform customer journeys to combat churn and boost net revenue retention. By designing proactive customer success frameworks and optimising onboarding, we help software companies foster long-term loyalty and maximise lifetime value.
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Our insights
See moreCompany profile
Microsoft Azure: agentic AI framework for OSS
Case study
Deutsche Telekom solves CNF lifecycle management with an intent-driven, GitOps-based cloud-native automation platform
Forecast report
Network cloud infrastructure: worldwide forecast 2025–2031
Meet the team
Ludwig Preller
Managing Partner, Co-Head of Transaction Practice
Simon Fischer
Managing Partner, Co-lead Germany
Christian Fischer
Partner, expert in B2B strategy and value creation