Pay TV in Western Europe: market sizings and forecasts 2005–2013 provides a detailed breakdown of pay-TV households and spend in Western Europe by service platform and subscription type. The Excel data tables of forecasts make this report ideal for those who want detailed estimates for particular countries, market segments, technologies or services. The data will be accompanied by a slide pack containing information on methodology, definitions and assumptions, along with 30 minutes of analyst support.
Pay TV in Western Europe: market sizings and forecasts 2005–2013 provides data for your key questions:
- What is the size of the opportunity for telecom operators in the pay-TV market? How will this differ from market to market?
- Can cable operators maintain their share of the pay-TV market in light of increasing multi-play competition?
- How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What are the prospects for PPV/VoD spend?
- Will spend on premium subscriptions continue to drive overall pay-TV spend?
- What impact will analogue TV switch off and DTT adoption have on the pay-TV market?
Forecasts of total spend, service penetration, and ASPS (average spend per site) are presented for Western Europe as a whole, as well as seven individual countries and one region:
- France
- Germany
- Ireland
- Italy
- Netherlands
- Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
- Spain
- United Kingdom.
The number of pay-TV households, spend and ASPS are broken down by the following service platforms:
- DTH
- Analogue CATV
- DCATV
- IPTV
- Hybrid IPTV/DTT
- DTT
- Other broadcast technologies.
Pay-TV households are also divided into three types of subscriptions:
… while pay-TV spend is also split by the following categories:
- Basic subscription
- Family subscription
- Premium subscription
- PPV/VoD services.
