Research

Companies should consider many factors when selecting a research company. There are four principal reasons why Analysys Mason is the best solution for your research needs.

We are telecoms specialists

We are proud that our knowledge and expertise are harnessed around telecoms. Our research clients receive an unparalleled depth of industry-specific insights, garnered from more than three decades of experience with more than 350 clients.

We offer unmetered access to our analysts

Analysys Mason understands that companies want more than reams of data from a research provider (although we have plenty of that). Companies invariably need strategic interpretations of the data, and active advice on what the figures mean for their business. We consider ourselves to be a research partner as well as a research provider. All of our subscription research programmes offer access to our analysts, via phone or email, for client-specific interpretations of our reports, viewpoints and data. It’s all part of the service.

We have a rigorous methodology and real data

Our research division has access to a massive range of data, content and intellectual property that provides cutting-edge insights and critical thinking to the telecoms industry. Three elements form the bedrock of our research acumen.

• Data: we have access to more than 13 million data points gathered over more than three decades of consulting and research work.
• Content: our extensive list of reports, forecasts and assessments is the envy of the industry.
• Intellectual property: our content is backed by Analysys Mason’s consulting division as well as our dedicated research analysts. Collectively, this represents 250 of the sharpest minds in the telecoms industry.

We offer a flexible engagement model

Our research portfolio is separated across 25 programmes that cover the complete depth and breadth of the telecoms sector. Each programme has an annual set of deliverables, which can include:

• reports: in-depth, strategic analysis of a particular topic, often accompanied by primary research and forecasts
• viewpoints: detailed analysis of a particular industry trend
• comments: insightful thought leadership based on recent events or issues
• trackers: regularly updated databases of valuable information on a particular subset of the industry.

All of our research is characterised by our intellectual rigour and the traceability of our datasets. Our reports include insightful overviews, executive summaries and recommendations, and they are published alongside the specific, detailed and fresh datasets that informed these opinions.

You can benefit from our expertise and insights by subscribing to a programme or buying a specific report. You can also purchase customised research and analyst engagement.

Subscription

A subscription contract offers clients access to one or more programmes for one year. Within a 12-month cycle, each programme will have a set number of deliverables (outputs), such as reports, comments, viewpoints and trackers. Clients have the flexibility to choose which specific programme or combination of programmes will best suit their needs or interests.

Single-copy purchases

We understand that you may not want an entire year’s worth of output from a research programme. By purchasing a specific report for a one-off fee, you can watch your budget and select the content that is most pertinent to your needs. Many of the programme deliverables are available to buy online in our Knowledge Centre.

Custom research

Analysys Mason’s Custom Research team undertake specialised, bespoke research projects for clients. The division offers tailored investigations and answers complex questions on markets, competitors and services with customised industry intelligence and insights.

All of our research is coupled with complimentary phone and email support from the analysts, as well as all the underlying raw data, so you can undertake your own analysis, and see how we formulated our opinions.

Analyst engagement

We provide ongoing analyst support for our reports and research deliverables to all our clients, free of charge. However, in some cases, regular, fast-response access to our analysts may be required, to provide further depth on related topics or on the specific implications of our findings.

Analyst engagement hours offer the opportunity to tap into our analyst team for further drill-downs specifically for your company, on key market questions, delivered via quick turnaround written responses, discussions, presentations, webinars or white papers.

Analyst engagement hours can be purchased as an add-on component to a subscription contract.

Consumer services in the TMT sectors are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Garnering external advice about the latest developments is no longer just desirable for TMT companies – it's an essential component of business strategy.

Consumers are better informed and have recourse to more products and services than ever before. Moreover, consumer behaviour is continually evolving as new products hit the market, and the digital generation is now composed of very active consumers.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in an evolving marketplace.

This research practice covers trends, traits and opportunities for compelling business offerings in the converged ICT world. This area of our research business is growing fast, as small and medium-sized enterprises (SMEs) have a number of unique TMT product and service challenges.

Technological developments such as cloud and machine-to-machine (M2M) services are hugely hot topics for enterprises. This research practise is led by Steve Hilton, who has more than 20 years of experience in business-to-business TMT issues.

Along with the wide range of multi-market trends and topics within TMT, there is a unique range of issues and characteristics for each specific regional market. The TMT landscape in Europe, for example, is completely different from that in the Middle East and Africa, which again is very different from Asia-Pacific.

Our range of regional market programmes delve into the unique challenges and opportunities of specific geographical regions around the world. The research is headed by experienced consultants who live in the regions in which they are researching, across the network of 12 Analysys Mason offices worldwide.

Issues and developments around networks and spectrum are of vital strategic importance to operators, vendors, regulators and investment firms.

Approaches with regards to such technologies as Wi-Fi, fibre, LTE and HSPA+ must be continually assessed as the demand for data grows.

Analysys Mason's Network Technologies practice dives deep into the trends, opportunities and threats with regard to every aspect of networks. As well as raw data sets and interpretative analysis and insights, companies can benefit from direct access to our principal networks analysts, who each have at least several decades of experience on the subject.

Today's businesses are powered largely, and increasingly, by software – and telecoms businesses are no exception. Analysys Mason has identified four primary topics that will drive the communications service provider (CSP) software market over the next five years:

• big data and analytics
• customer experience management
• operations transformations
• the digital economy.

We are covering each of these topics in a new, dedicated strategic software research programme, replacing the single Telecoms Software Strategies programme formerly offered.

These new research programmes will provide both strategic and tactical advice to operators and software vendors that are looking to these new areas in order to drive increased revenue and customer satisfaction levels, while also increasing operational and capital efficiency.

The programme will examine the real-world operational steps necessary for software systems to produce these business benefits, through both subscriptions as well as customised research by leading analysts in this field.

In Telecoms Software research we evaluate the way communications service providers (CSPs)/network operators use software to enable services and support their operations.

We are uniquely focused on the telecoms, media and technology (TMT) industry, with the largest and most experienced team in telecoms software research.

We evaluate methods in telecoms software and the factors that are driving change. These evaluations are delivered in nine programmes that:  

• evaluate strategic drivers
• evaluate specific application areas 
• pull together aggregate numeric measures.

Every programme combines analysis of CSPs' business factors along with numeric measures.

Our programmes help CSPs, suppliers and investors understand how changing factors in the telecoms software industry create challenges and opportunities from their perspective.

We also provide customised research that helps CSPs with targeted strategy evaluations, helps vendors evaluate and profit from market opportunities, and helps investors evaluate investment values.

High-quality research and analysis is critical to effective decision making. Organisations the world over need trusted independent research to help them take actions to prepare their businesses for the future.

We deliver tailored research that addresses specific business needs for a wide range of operators, vendors, industry bodies and regulators within the telecoms, media and technology (TMT) sectors. Our comprehensive knowledge of the TMT industries draws on a large base of market data that we have collected over 25 years, refreshed through continuous research and custom consulting project assignments.

Our multi-disciplinary team combines expert industry knowledge with robust research methodologies and a fresh and innovative perspective in order to deliver unique insights. We can produce bespoke forecast models, reports and white papers. We also deliver presentations and facilitate workshops that keep your teams up to date with the latest trends and technologies.

We specialise in the following four product areas.