Telkom Indonesia shows that fibre broadband retail strategies matter when generating improved take-up
20 July 2018 | Research
"Even if emerging-market fibre operators initially see poor subscriber take-up, changes to retail offers can generate much-improved performance."
More and more emerging-market incumbents are making investments in FTTx networks, and Telkom Indonesia was an early mover with its IndiHome-branded fibre roll-out. The roll-out initially struggled to generate significant subscriber take-up and the targets for subscriber numbers were not met. However, more recently, the IndiHome deployment has seen much improved subscriber and revenue growth; this comment assesses the drivers behind this trend and the implications for other operators.
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