Fixed Broadband Services
Overview
This programme provides detailed competitive and forward-looking information about the market size, potential and competition within the fixed broadband and voice markets. In particular, it focuses on price competition, demand for fibre, next-generation access (NGA) and 5G fixed–wireless and the size of the market opportunity for home broadband and associated services.
Themes
- Multi-gigabit tariffs. Analysing how operators can market multigigabit speeds to monetise their investments in fibre.
- Upsell and growth opportunities. The opportunities to differentiate broadband services with in-home connectivity and value-added services.
- Strategies for fixed-wireless access (FWA). Assessing the best approach for positioning (FWA) relative to wireline broadband.
Questions answered
- Which consumer segments are most likely to value multi-gigabit connectivity and how can operators satisfy these consumers’ demanding connectivity requirements?
- How can operators demonstrate the value of bundling services with connectivity compared to purchasing them separately from a dedicated provider?
- How can operators benefit from providing improved in-home connectivity to their broadband subscribers and which retail strategies will deliver the best results?
- How can operators improve consumers’ satisfaction with fixed broadband services and reduce fixed broadband churn?
- How should operators position their FWA tariffs in comparison to wireline connectivity?
Latest Fixed Broadband Services research
View allCase studies report
Multi-gigabit tariffs: six operator case studies and analysis
Tracker
Fixed broadband and voice quarterly metrics 1Q 2024
Article
Operators cannot rely on price rises to boost revenue in 2024 but digital services could help