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Mobile services in Western Europe: trends and forecasts 2018–2023

Jakub Konieczny Research Analyst
William Hare Principal Analyst, Research

"5G services will be launched in Europe, but these services lack a strong enough proposition to reverse the long-term stagnation in mobile revenue in the region."

Mobile services in Western Europe: trends and forecasts 2017–2022

Operators across Western Europe (WE) are competing to be the first to launch 5G mobile services, although these services are unlikely to boost revenue in most cases. In this report, we examine the key trends and drivers and provide a comprehensive mobile telecoms market forecast for the WE region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

Geographical coverage

Countries modelled individually


Detailed country commentary

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK


  • France
  • Germany
  • Italy
  • Spain
  • UK

Data coverage 

Mobile connections


  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue


  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

Mobile ARPU


  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic


  • Outgoing minutes, MoU