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Smart devices: worldwide trends and forecasts 2019–2024

26 November 2019 | Research

Inigo Barker Stefano Porto Bonacci

Forecast report | PPTX and PDF (10 slides); Excel | Smart Devices

"We expect that the total installed base of the five key smart device types will exceed 2.3 billion by 2024, and smart speakers will be the leading device."

Smart speakers, smart watches, virtual reality (VR) headsets and smart glasses will grow in popularity during the forecast period, while growth in the installed base of smart bands, which are technologically less-sophisticated than the other device types, will stagnate. The increased adoption of each of these device types is subject to specific drivers and challenges, but improvements to connectivity and coverage will underpin overall installed base growth for smart devices as a whole category.

This report provides:

  • a 5-year forecast of the installed base of five key smart device types (smart glasses, smart speakers, smart bands, smart watches and virtual reality (VR) headsets), by region and country (60 countries in total)
  • an overview of the main trends, drivers and forecast assumptions for each smart device category.

Geographical coverage:

RegionCountries (if applicable)



Western Europe

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central and Eastern Europe

Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

Middle East and North Africa

Morocco, Oman, Qatar, Saudi Arabia, UAE

Sub-Saharan Africa

Ghana, Kenya, Nigeria, South Africa

North America

Canada, USA

Latin America

Argentina, Brazil, Mexico


China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam


Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea, Taiwan

USD 7999

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