knowledge centre

Unified communications for small enterprises: operator strategies and approaches

Terry van Staden Analyst, Research

"Operators' challenge is to provide a UC solution that is valuable enough to convince small enterprises to move onto more expensive packages."

Unified communications (UC) provides operators with an opportunity to advance their services to small enterprises and defend revenue. However, operators face a number of barriers. This report provides operators with a framework for thinking about UC and guidance on how to overcome the challenges they face in this market.

This report provides:

  • a discussion of the challenges that operators face in the UC market
  • guidance for operators regarding how to think about UC and how to overcome the challenges they face
  • recommendations on how to effectively penetrate this market, in terms of approach, structuring a UC solution and the features to provide.