The B2B partnerships of BT and Vodafone highlight the value of co-innovation as a means to differentiate
"Good partnerships could make or break the fortunes of operators in the B2B market, but what exactly makes an effective partnership?"
Partner services are a vital part of the B2B portfolios of most operators, driving revenue growth for services such as SD-WAN, cloud and cyber security. This article uses the examples highlighted by BT and Vodafone to assess the qualities that are essential for successful partnerships, such as a readiness to co-innovate and develop new services, the degree to which they support operators’ core services and the extent to which they enhance the operators' brands.
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Author
Catherine Hammond
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