Operators’ bet on bundling telecoms services with financial, health and utility services is not paying off
"The low take-up of financial, health and utility services, combined with low margins, makes the business case for bundling telecoms services with non-connectivity services questionable."
Many telecoms operators are adding financial, health and utility services to their portfolios. Their hope is to increase their share of wallet among existing customers by providing a wide set of products and services that meet the needs of most households. However, they have had little success, with both take-up and margins remaining low. This article discusses why operators should diversify their revenue in market segments that have a stronger link with connectivity services.
Author
Stefano Porto Bonacci
Senior AnalystRelated items
FMC will be increasingly important for Belgian MNOs in light of Digi Belgium’s market entry
Article
Fixed–mobile converged bundles pricing: trends and analysis 1Q 2024
Tracker report
AI series: who will be the GenAI winners and losers in the TMT industry?