Operators’ bet on bundling telecoms services with financial, health and utility services is not paying off

Many telecoms operators are adding financial, health and utility services to their portfolios. Their hope is to increase their share of wallet among existing customers by providing a wide set of products and services that meet the needs of most households. However, they have had little success, with both take-up and margins remaining low. This article discusses why operators should diversify their revenue in market segments that have a stronger link with connectivity services.