Converged operators can address the threat of standalone broadband players by considering five key strategies
Some standalone fixed operators (for example, those that enjoy an advantage in FTTP coverage) continue to build market share despite the presence of converged operators in their markets and in some cases, despite the availability of fixed–mobile bundles. This article outlines some of the measures that converged operators can take to halt the progress of standalone fixed broadband operators. We also assess the advantages and disadvantages of each approach.
Fixed–mobile convergence quarterly metrics 4Q 2021
Intention to churn tends to be lower among customers of standalone fixed operators than converged operators
Successful standalone broadband operators will face increased pressure from converged operators over time