Converged operators can address the threat of standalone broadband players by considering five key strategies
"Converged operators are well-placed to put considerable pressure on their standalone broadband rivals."
Some standalone fixed operators (for example, those that enjoy an advantage in FTTP coverage) continue to build market share despite the presence of converged operators in their markets and in some cases, despite the availability of fixed–mobile bundles. This article outlines some of the measures that converged operators can take to halt the progress of standalone fixed broadband operators. We also assess the advantages and disadvantages of each approach.
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