Digital channels, enterprise systems and SaaS have led to growth in CSP spending on customer engagement
Communications service providers (CSPs) are accelerating the digitisation of customer touchpoints due to evolving customer preferences and the need to support new business models and lower the cost of operations. As a result, the customer engagement market increased to USD14.4 billion in 2021; this is equivalent to 1.0% year-on-year growth. However, this growth masks the extent of the transformation of customer engagement systems because expensive call centres and other customer engagement systems are being replaced with cheaper and more-efficient cloud-based systems.
USD499
Log in to check if this content is included in your content subscription.
Author

Michelle Lam
Senior AnalystRelated items
Article
Hyper-automation can re-energise revenue growth, but only if operators look beyond mere cost reduction
Article
Customer engagement revenue continues to grow, driven by enhanced automation capabilities
Tracker report
Customer engagement vendor activity: trends and analysis 1H 2025