Attracting gamers to broadband offers can bring significant benefits for developed-market operators
"Targeting gamers can be an effective way of driving revenue growth."
Online gaming continues to grow in popularity around the world. Fixed broadband operators therefore need to understand gamers’ preferences when developing their strategies in terms of connectivity offerings and whether to launch partnerships with gaming subscription services. In this article, we use the results of our 2021 consumer survey to analyse the fixed broadband preferences of gamers in the ‘big five’ Western European markets as well as South Korea and the USA.
USD499
Log in to check if this content is included in your content subscription.
Related items
Article
FWA is driving broadband growth and constraining fibre take-up in emerging Asia–Pacific
Article
Operators should track holographic video call trends to anticipate possible future broadband disruption
Article
Rational actions for Starlink will be highly disruptive for terrestrial broadband operators