Video, Gaming and Entertainment

Overview

This programme focuses on structural changes to the entertainment market (especially video, gaming and XR) and the impact of these changes on spend. We also monitor the changing role of all players, and operators in particular. We use in-depth market sizing and forecasting, primary research of consumer behaviour, strategic reports and case studies to help our clients to understand: the size, rate and direction of change in the video and gaming markets; the future role of operators and streaming providers; innovative solutions to challenges in content, technology and services.

Themes

• Deepening telco-gaming integration. Moving beyond operators’ existing retail bundling strategies. Delving deeper into the role of 5G SA and edge computing in enhancing gaming QoE, particularly cloud gaming.
• XR and immersive tech. Exploring the impact of AR/MR/VR/XR immersive technologies on entertainment and gaming.
• Telco strategies for streaming video in the era of GenAI. We explore telecoms operators’ role as a retail channel for streaming video, and how AI can optimise content personalisation and recommendation.

Questions answered

• How can operators differentiate their gaming offerings and use gaming-centric propositions to grow total revenue?
• How can operators facilitate XR experiences in terms of network connectivity, cloud infrastructure and content distribution?
• How can operators better act as a retail channel for streaming services, and how might generative AI change that?