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Is RingCentral’s new video meetings offering, Glip, a threat to Zoom or too little, too late?

16 December 2020 | Research

Catherine Hammond

Article | PDF (3 pages) | SME Strategies| Large Enterprise Voice and Data Connectivity


"The launch of Glip confirms RingCentral's position as a strong alternative to Microsoft, Cisco and Zoom for the provision of UCaaS services."

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Zoom and Microsoft Teams have been the most prominent unified communications and collaboration tools of 2020. However, RingCentral has also made a series of significant moves to position itself as a major contender in this space, including launching new products and go-to-market partnerships.1 Its latest initiative is the launch of Glip, a freemium video and messaging service, which RingCentral is positioning as a direct competitor to Zoom’s paid-for video meetings service.

RingCentral is unlikely to be able to displace Zoom from its position as the market leader for video meetings, but this move has the potential to dent Zoom’s ambitions in the voice calling market, while advancing RingCentral’s own market share.

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