Neustar: Branded Call Display

16 June 2021 | Research

Gorkem Yigit | Michelle Lam

Company profile | PPTX and PDF (6 slides) | Edge and Media Platforms| Telecoms Software Market Shares


Neustar's Branded Call Display (BCD) enables enterprises to incorporate visual information and context into calls by displaying company names, logos, business cards, call purposes and more on the mobile screen. This helps enterprises to enhance their brand identity and reassure their customers about who is actually calling and why, which in turn increases answer and conversion rates and reduces operational costs. The solution builds upon the STIR/SHAKEN framework that verifies the identity of the caller and ensures that the phone number has not been spoofed.

This company profile provides:

  • key data about Neustar
  • an overview of the company’s strategy
  • an analysis of the company’s strengths and weaknesses
  • an overview of the Trusted Call Solutions (TCS) suite
  • a list of key acquisitions and mergers.


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